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Get the skills, strategies and confidence you need to grow the baking business you REALLY want from home.

Designed and tested for cakers, bakers and sweet treat makers who need the confidence, clarity and practical business tools to create a PROFITABLE & FULFILLING baking businesses they love. (Even if you don't like pricing and marketing!)

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Hey Bakers!

So...Right now, I'm guessing...you know you’d love to create a successful baking business BUT

  • You want to START MAKING SOME PROFIT but just can't see how....

  • You’re spending a lot of time on discounted or free FRIEND AND FAMILY orders.

  • You’re fed-up making orders that just aren’t ‘you’ JUST TO GET YOUR NAME OUT THERE.'

 

or

You just don't have the clarity or confidence to take the plunge just yet.

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So ... You find yourself asking...

How can I get the right kind of orders that actually pay....?

If I increase my prices will people think I’m greedy, pushy or salesy....?

How do I price...? How do I market?

What's with all this social media stuff?!

I don't want to be dancing on Tic Tock ... I just want to make cakes....!!!

Sound familiar…?

If you're spending your evenings going around in circles, and the only action you're taking regularily is watching YouTube and STALKING YOUR COMPETITORS online ...

(No judgement! We've all been there ;-)

Looks like You're

stuck in

'The Fear Cycle'

sweetheart:

The Self Doubt Fairy has come to town and she's stopping you from moving forward. 

And I know what a tough place that can be.

Wouldn't it be great if there was a 'recipe' you could follow...?

Introducing

THE 5 STEP

Profitable Baking Business

SYSTEM

TAKE THE ACTIONS YOU NEED TO TO BREAK THE FEAR CYCLE AND MOVE FORWARD WITH CONFIDENCE TO YOUR BUSINESS DREAMS

Using my 20 years of teaching and business experience I've developed an easy-to-follow 8-week program that allows you to get focused and get on with

  • Finding a baking niche you love so you can't want to get up in the morning

  • Pricing your goods so you make a PROFIT

  • Attracting the right kind of clients who are ready to pay

All whilst feeling good about yourself while doing it!

All for 6 payments of £49.50 or £237.50

I completely get it!

I understand the pressure to have a fabulous Facebook page, 1000s of Instagram followers, groups of raving fans, Linked in profile and you’ve just GOT to be on TikTock now too, right?!

Believe me!  I know THAT FEELING all too well and I genuinely feel for you!

But THE GREAT THING is...

It's time to stop focusing on what everyone else is doing and let’s start focusing on what SPECIFICALLY will attract YOU the right clients and orders.

Baking For Business is a simple-to-follow, part-time program that teaches the SPECIFIC steps you need to

  • Get clear on your goals

  • Stand out in a crowded marketplace

  • sell your products with confidence for an actual profit!

    (Without beating yourself up every time you open see another person's work!)

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INSIDE YOU'LL LEARN TO ANSWER THE MOST IMPORTANT QUESTIONS

The WHAT


 Exactly what success looks like for you. What do you actually want to create here? Let’s get specific -It’s a lot quicker to get where you’re going with a map!

The WHY?

 Exactly why do you want that business? This is your guiding light on the darkest of days and the compass that informs every good business decision you make.

The WHO?

 Exactly who is going to love your creations,  pay you fairly and recommend you to everyone they know (Hint: This is not “Anyone who wants what you sell. )

YOU'LL LEARN EXACTLY HOW TO MASTER

PRICING

How to price products accurately for profit, every time – No guesswork or wanting to post “How much would you charge for this cake?” in random Facebook groups anymore.

COMPETITION

How to conduct proper competitor analysis
without beating yourself up and sapping your self-confidence.


BRANDING

How to design a professional, consistent brand that speaks directly to those ideal-paying clients (without spending a fortune or begging favors form friends and family)

MARKETING

How to create simple, effective marketing strategies
to bring in the right PAYING clients to your business consistently with less hustle and stress.


SOCIAL MEDIA

How to plan engaging, professional-looking social media posts and content to save hours of wondering “What on earth do I post about?”

CONFIDENCE

How to identify, understand and tame your 'Self-Doubt Fairy' when she comes knocking and
create MASSIVE momentum in your business and your life!

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So who am I to be telling you how to run a baking business?

 

Well, 5 years ago I had the idea to create a baking business, teach classes and maybe even create my own product range.... 

Only problem was, I had no sales or marketing experience, didn’t know the first thing about product design and, worst of all, I could barely bake!

I actually had to ask a friend to bake the cupcakes for my first cupcake bouquet! 

 

True story!

I felt so INSECURE! So EMBARRASSED to be putting myself out there

Here was I, novice cake maker, trying to carve out a living without a scrap of experience in pricing, marketing or sales and doing it PUBLICALLY, in front of anyone on social media and beyond who wanted to judge me!

I felt like a constantly self-doubting fraud!

In my heart, I felt that nobody was going to take me seriously, let alone buy anything from me. 

 

Who was I kidding? 

Thankfully! a lot has changed since then!

After 5 years of trial, improvement and ultimately getting clear, getting focused and getting on with it, I built more that dream I had in the beginning.

I grew a profitable cake making business, and still fulfil my passion for teaching by offering decorating parties and classes, specialising in the thing I love to make most: Beautiful Buttercream Flowers.

However, I will never forget the way it felt to sit there, night after night wondering who I was kidding, stalking my competition and feeling inadequate.

It's that memory, combined with 17 years of teaching experience from my 'former life' that lead me to develop my Profitable Baking Business System

Since then...

... I've developed that product range and more besides, been featured in multiple top baking publications and share my skills with thousands at the UKs largest baking events. (Perhaps that's even how we met...?)

My team and I are privileged to have our own workshop area at the worlds’ largest cake competition: Cake International (still have to pinch myself for that one!)

And most fulfilling of all, I can now combine decades of teaching and business skills to help others bring their baking dreams to life.

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"I think it's the confidence with pricing and marketing myself that I've I love the most.

I'm comfortable saying "No" to the wrong type of order and now NEVER under price…

I’ve now got my own product range being sold in Hobby Craft and the sky really is the limit!

Whatever type of baking business you want to create, having Bell in your corner is invaluable.

Christina, Tasteful Cakes

Past graduates include:
 


Cake, cupcake, cookie and fudge/ sweet treat makers from age 18 - 68

Part time/ 'Side Hustlers' wanting to supplement their other income

'Mummiprenurs' wanting to fit their biz in with the family

All-in girls who want to create a full-time income from their passion

'Retirement Revellers' wanting to finally enjoy cake making for profit now they have more time

‘Toe-Dippers’ wanting to test the sugar-water before they go all-in later down the track.

Ready to Build Your Profitable Baking Business?

6 Payments of £49.50 or Pay in Full for £237.50

(If you’re STILL unsure if THE Profitable Baking Business SYSTEM

will work for you, just get in touch and we can see if you’re a fit)

IN as little as 8 WEEKS, YOU CAN ENJOY

THE CONFIDENCE THAT COMES

TO A GIRL WHO KNOWS

WHERE SHE’S HEADED, WHY AND HOW.

 

And so importantly...

the satisfaction that comes from working inside a business that makes you feel good, pays you for your efforts and can work around family and other work commitments.

THE Profitable Baking Business SYSTEM

is a step-by-step approach where you’ll learn:

 

- How to step out of the “Fear cycle” and manage your mindset to set you up for success

- How to map your business path and define your goals – (Short, medium and long term)

- How to identify your Baking Super-Power and grow your skill set for maximum profitability


- How to define your ideal niche and stand out from the crowd

- How to analyse your REAL competition WITHOUT beating yourself up

-
  How to identify your ideal PAYING client                                                      

- How to achieve beautiful, professional branding without paying a fortune

- How to price your orders automatically with mathematical precision & confidence using The Profitable Pricing Calculator – an exclusive bonus included with the course


and so, so much more!


 

TIME FOR SOME #REALTALK

Now... I'm a VERY positive person but in business, realism pays the bills...

Just because you found a logo and set up an Instagram/ Facebook or Etsy business page isn’t going to make a successful baking business in the current climate.

My students know how to avoid the top mistakes baking business make every day when they confuse more orders with more money and think that low prices are the main factor that encourage our clients to buy.

They know the reality, avoid the pitfalls and enjoy the successes

AS A RESULT OF COMPLETING THE PROGRAM.

Ultimately...

You have 2 choies...

Choice 1

Spend precious time, money and self-confidence on the ‘Just trying to get my name out there’ approach, locked inside 'The Fear Cycle' with inevitably poor results.

Choice 2

Fast-track your success by follow the exact steps that have worked for me and my students to build businesses we love and start watching the right clients and orders come in!

Which is the right choice for you?

THE Profitable Baking Business SYSTEM is built around the proven strategies that have allowed me and my students to:

  • Create businesses we are proud of

  • Price and market with confidence

  • Stand out from our competitors
     

And all while doing something we love and still have time for life and family.

Here's exactly what we'll be covering inside

THE Ultimate
Baking For Business
 System
You can follow in real time or take it slower if your prefer - whatever fits in with you
STEP 1

THE CONFIDENCE

Train your self-confidence to come when you call in your business and your life

You'll learn the techniques to help:

  • Tame your inner "Fear Fairy"

  • Beat Profit-Sapping Perfectionism

  • Banish Imposter Syndrome

STEP 2

THE CLARITY

Learn to make what you love AND what sells for people who can afford to pay you

You'll follow the step by step process to:

  • Identify your Baking Superpower

  • Find your Ideal PAYING client/s

  • Develop Irresistable Product ranges

STEP 3

THE STRATEGY

You'll learn how to create and implement simple, effective Systems and Strategies to give you

 

the competitive edge you need to generate profit with less stress

  • Branding

  • Confident Pricing

  • Social Media -other marketing strategies

  • Useful Technology

STEP 4

THE SUPPORT

Get the support you need from others who "get it", are invested in you and your business

journey too (and who's eyes don't glaze over when you mention cake AGAIN:

  • Live online Group Coaching Calls

  • Access to all recorded meetings you can't attend

  • Supportive Facebook Community

STEP 5

THE ACTION

Be one of the few who stops planning and starts doing.  And rare still.....actually sees it through

  • Structured Implementation Plan

  • Weekly Check-ins

  • Accountability Partnerships

AND IF THAT WASN'T ENOUGH...

As a Baking For Business Member, you'll also get FREE ACCESS to

 

THE ULTIMATE PROFESSIONAL BAKERS BUNDLE 

01

PROFITABLE PRICING CALCULATOR

Save hours of time & stress when you take the guesswork out o your pricing with this easy-to-use fully customisable price calculating spreadsheet

02

SOCIAL MEDIA PLANNER

Swap overwhelm for organisation with this vital piece of kit and stop wondering " What on earth can I post about today?"

 

03

ULTIMATE TIME PLANNER AND PRODUCTIVITY SYSTEM

Smash through those tasks and keep the momentum moving with this downloadable planning 

system to print out or use directly on your digital devices

04

ULTIMATE COMPLIANCE RECORD SYSTEM

Be inspection ready with this comprehensive and fully editable record keeping system

including allergen matrix, cleaning schedules temperature records and more

IT'S ALL ABOUT THE SUPPORT

Any small business owner will tell you it's a lonely road when you are going it alone and it won't take long before family and friends are bored with hearing all things baking!

Thankfully, you won't have to because the thing that makes this system more than just an online course is the amazing support package you receive to help guide, support and cheer you through the highs and lows of the journey ahead.

 

PRIVATE FACEBOOK GROUP

Inside your own PRIVATE student led Facebook Group you'll have a safe place to share your

thoughts, fears and triumphs with your new cake family as you work through the course

 

6  MONTHS MEMBERSHIP TO THE SUGAR LOUNGE

 

Enjoy becoming part of a networking community with a difference with live weekly sessions 

to support you to develop confidence, your business and decorating skills

 

In as little as 8 WEEKS you can have....

  • A clear vision for your business

  • A profitable, automatic pricing system in place

  • A clear marketing strategy

  • MASSIVELY increased momentum and faith in your ability to grow the business YOU want to the next level

  • A community of fellow artisans who understand your challenges and want to share your triumphs

ALL FOR LESS THAN THE PRICE OF A COUPLE OF PROPERLY PRICED ORDERS

6 Payments of £49.50 or Pay in Full for £237.50

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Finished the course feeling much more focused, clear goals and empowered to achieve them.

Daily average takings are double my initial target and don’t look to be slowing down!

Carly, Moments Cafe

RISK FREE GUARANTEE

I am so confident that if you complete the program, follow the steps and implement them

 

consistently, you WILL get results you deserve in your business and in yourself

If you DO THE WORK but are not satisfied, you can request a full refund by emailing

 

info@thesugarcraftcontessa.co.uk within 60 days of your purchase

So, if you want to enroll just to take a peek inside, this isn't the course for you

The program is ONLY for those who are committed to giving it their best shot, completing it

 

and actioning the steps for results 

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Since completing the course, I am now on equal terms with my peers in the wedding cake design market.

I have a greater understanding of who my ideal client is and I am now getting a steady stream of enquiries and orders!

My following has increased by 50% ... My wedding order book is now full until October and I have several bookings for next year already.

Lorna – Sweet Marguerites cakes

BAKING FOR BUSINESS PAYMENT PLAN
Spread the cost whilst you build up the business

INCLUDES:

  • Full 8-week course including over 100 training video, tutorials, clarity worksheet and printables (£997)

  • Full Bonus Package (£234)

  • Full 6 month Support Package 

INC - ULTIMATE BAKER'S BONUS BUNDLE

6 X MONTHLY PAYMENTS OF 

£49.50

OR

PAY IN FULL AND SAVE £100

1 payment of £237.50

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