Baking for Business - 2 Day Virtual Bootcamp

Your practical pathway to a successful baking business in 2021

Giving you the practical tools to stop talking and start doing!

If you want the tools and the support to stop talking about your baking business and start turning your ideas making profit, then this 2 day, full immersive online course is your key to success.

By the end of the weekend, you will have created:

• A clear pricing formula  - Including calculator  - to price your cakes for profit
• A clear marketing strategy to explore new markets, attract new orders and maximise repeat custom
• Clarity of vision to take your business through 2021 and beyond

Also includes a whole range business tools including

• Pricing spreadsheet to remove the guesswork
• Competitor analysis spreadsheet to establish yourself in the local market
• Facebook ads and Instagram training to get quality clients who need your services

You will also receive ongoing support including

• 30 day follow up challenge to make sure you hit the ground running
• 20 minute 1 to 1 clarity call  after the course to ensure you are making the progress you want.
• Private Facbook group access reserved for Baking for Business Graduates

And, just as importantly, a supportive, motivating mentor and group who understand your trials and will celebrate your triumphs with you as you progress along your journey together.

Who is the course for?

Anyone seriously considering starting their own cake business in the U.K and beyond.

Bakers with an already established business wanting to generate more sales, improve their business strategies and upscale their mindset.

What you’ll need to take part

You'll need a laptop or tablet with a webcam and a free Zoom account.

Access to spreadsheet software such as Excel

Also, a pen, a note book and a decent internet connection.

Somewhere reasonably quite to concentrate during the full 2 day sessions

How it works

You’ll receive your Zoom links as soon as you book your place and again just before the class date (just in case ;-)

Just click on the link on the day of each class and you'll be good to go!

You’ll also receive a link to download the workbook we’ll be using throughout the weekend for you to print and work on directly or edit with a PDF editor, if preferred.

So, if you would like to supercharge your motivation and get the clarity and business skills to push your business to the next level, set aside the weekend, book your place and let's get you and your business ready for some sweet success!

The Timetable

If you'd like to know more about what to expect, here’s are some of the areas being covered - 

(Times and exact content are subject to change)

Day 1.

Morning session - 10am, - 12.30pm

Marvellous Mindset.

Before we get into the figures and strategies you know you need, we’ll address the main issue that’s probably facing your business at the moment. That’s you! 😉

You’ll learn techniques to master your mindset and plan your time to overcome overwhelm and banish the dreaded procrastination and self-doubt, leaving you motivated, focused and ready to begin your business transformation from the inside out.

Setting yourself apart

Whether you're just starting out or already established as a business, you'll take time to identify your skill areas and Unique Selling Points that will show you exactly where you need to position yourself in this highly competitive market place for effect.

You’re ideal client

Understanding your ideal client is not “Anyone who wants a cake” is vital to getting those elusive orders you need!

We’ll get specific on your ideal PAYING client and their needs, pain points & purchasing habits so you can laser focus your marketing and help you develop a product range that those clients can’t resist!

Competitor Analysis

You’ll learn how to conduct robust competitor analysis without hammering your self-esteem so more beating yourself up in front of Instagram or worrying about ‘The Cheap Cake Lady’ round the corner for you!

Your Business Success Road Map

Working backwards, we'll take time to work out exactly what you want from your business and EXACTLY WHY you want it, making 100% sure you are building the right business for the lifestyle you're looking for, how long that will take and what actionable steps you’ll need to take to get there

You'll create a business roadmap spanning the next 3 years including the skills you'll need and the milestones you'll need to hit to actually create the business you want, rather than just dream about it.

Afternoon Session 1pm - 4pm

Branding basics

Now we know what you want to offer, why you want to offer it and to whom, we’ll make sure your biz looks the part!

In this section we’ll take a look at how to design/ perfect your branding so it speaks clearly to your client base.

We’ll cover:

• Logos
• Style      sheets (Colours, fonts etc)
• Social      media pages & groups
• Websites      and online selling platforms

PLUS you'll explore just how simple and affordable it is to ensure that professional looking edge to your business.

Building your client base

Whether you're starting from scratch or need to expand your current order book, we'll be exploring the right ways for you to expand your reach, increase your client base and increase your revenue streams in a variety of ways.

Including

· Markets and events

· B to B (Selling to cafes etc)

· Offering classes

Developing your sales funnel.

Did you know, It’s 7x more costly to find a new client than sell to an existing one! We’ll explore the power of know, like and trust so you can stop leaving money on the table and start showing your existing clients the love they need to keep coming back to you.

We’ll cover

· Irresistible offers

· Email sequences (including templates)

· Building your community

Day 2

Morning session

Marvellous marketing

In this essential section, we'll take a look at both free and paid for advertising and marketing options for your biz and decide which combination is best for you.

Areas covered include

• Sales funnel basics
• Facebook & Instagram
• Email marketing
• Events
• Magazines and newspapers
• Groups & forums

We'll then take time to put together your own simple to follow marketing strategy so you'll have a clear plan for the months ahead.

We’ll also be covering hints and tricks for Instagram and Facebook and developing your own social media post schedule help with the dreaded “What shall I post today?” conundrum!

Afternoon session

Knowing your numbers

We’ll kick of day 2 with that eternal question, “How do I cost my cakes?”

We’ll dedicate the whole morning to this thorny issue and by lunch you’ll know how to use your own editable spreadsheet to take the guess work out and price for profit.

You’ll also begin developing your own pricelist to stop timewasters in their tracks and help avoid that awkward “How much! It’s only a cake” conversation us cakers know and love 😉

We’ll also continue working on your mindset so you feel confident to charge for your work.

The sky's the limit!

Finally, you'll explore a variety of ways to keep the pennies coming into your business with additional multi-revenue streams from edible printing and direct product sales to manufacturing your own products and even teaching your own masterclasses! The sky really can be the limit!

So, book your place now and let's get your baking  business off to a flying start in 2021!