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Fri, 04 Sept


Viables Craft Centre

Baking for Business

Full day class on transforming your baking into a thriving business.

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Baking for Business
Baking for Business

Time & Location

04 Sept 2020, 10:30 – 14:30

Viables Craft Centre, The Osbourne Room, Viables Craft Centre, 19 The Harrow Way, Basingstoke RG22 4BJ, UK

About The Event

Your guide to a profitable baking business

This, first of its kind, 5 hr masterclass is absolutely jam packed with the practical skills, tools and action steps you need to take your business to new heights in for 2020.


Whether you're just setting out or have already begun your professional  journey, join me and discover how to create an actionable, step by step plan to turn your business ideas into a profitable reality.

Here’s a taste of what’s included:

Baking for Business

Morning session - 11am, - 1pm

Areas cover include:

Your Business Goals

Working backwards, we'll take time to work out exactly what you want from your business and EXACTLY WHY you want it, making 100% sure you are building the right business for the lifestyle you're looking for.

Defining your offering 

You’ll identify your skill areas (& any gaps which may need filling) to help you outline your own unique selling point and decide where exactly you need to position yourself in this highly competitive market place.

You’re ideal client 

Getting specific on your ideal client and their needs, pain points & purchasing habits will help you decide on the best place to focus your marketing and help you develop a product range that they simply can’t resist!

Branding basics

We’ll take a look at how to design your branding so it speaks clearly to your client base, including getting help from freelance designers and other experts easily and inexpensively.

We’ll cover:

  • Logos
  • Style      sheets (Colours, fonts etc)
  • Social      media pages & groups
  • Websites      & online selling platforms

Building your client base

Whether you're starting from scratch or need to expand your current order book, we'll be exploring the right ways for you to expand your reach, increase your client base and increase your revenue streams in a variety of ways.


A delicious lunch 1pm – 1:45

After all that wonderful momentum building stuff, let's relax a little and enjoy a delicious lunch together, taking the chance to discuss your business dreams a little more and get inspired by those on the same journey.

(Lunch is included in your ticket price and special dietary requirements are happily catered for with prior notice)

 Afternoon session – 1:45 – 4pm

After lunch, it's down to the real nitty gritty of "How do i price my cakes?!" and “How do I increase my revenue?”

Areas covered include:

Knowing your numbers

For this section, you'll have access to your very own baking finance expert, Claire Tovey from Beyond the Oven, who specialised in advising small food business owners on how to make those numbers add up.

She'll help dispel any financial fears as you'll master 2 different ways to cost your cakes for profit and how to organise your accounts to make tax returns a breeze.

Marvellous marketing

In this essential section, we'll take a look at both free and paid for advertising & marketing options and decide which combination is best for your business including:

  • Sales funnel basics
  • Facebook & Instagram
  • Email marketing & Mail Chimp
  • Events
  • Groups & forums

We'll take time to put together your own marketing strategy so you'll have a clear plan for the months ahead.

The sky's the limit!

Finally, you'll explore a variety of ways to keep the pennies coming into your business with additional mulit-revenue streams from edible printing and direct product sales to manufacturing your own products and even teaching your own masterclasses!

So, if you would like to create a clear road map to push your business to the next level, check you diary, book your place and let's get ready to make it happen!



  • Baking for Business

    Full 5 hr masterclass on transforming your baking dream into a profitable business.

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