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Sun, 20 Nov


Location is TBD

Baking for Business Course

Fast-track your baking business success with this fully interactive experience. Includes 8 week online course, live and interactive Zoom events to give you the practical tools, accountability and support you need to transform you baking business dreams into reality, Faster!

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Baking for Business Course
Baking for Business Course

Time & Location

20 Nov 2022, 13:00 – 20 Nov 2023, 13:00

Location is TBD

About The Event

Your practical pathway to a successful baking business in 2023

Giving you the practical tools to stop talking and start doing in today's competative market place.

If you want the tools and the support to stop talking about your baking business and start turning your ideas into profit, then this all inclusive fully supported online course is what you've been looking for.


🍰7 VALUE PACKED, practical online video modules with supporting worksheets designed to take your through developing all key aspects of your business, whatever your starting point.

🍰 LIVE & INTERACTIVE group Zoom networking events to supercharge your motivation and build your confidence

🍰Supportive community of people who 'get it.'

Quick overview

Business development tools include:

  • Finding your driving force as a business
  • Selecting your profitable niche
  • Discovering your ideal clients
  • Identifying and analysing your competitors
  • Profrssional branding for maximum appeal at minimum cost
  • Pricing for profit automatically
  • Developing irresistible product ranges
  • Marketing strategies (both digital and 'old skool.')
  • Basic business systems to save time, money and stress


Who is the course for?

Anyone seriously considering starting their own cake business in the U.K and beyond.

Bakers with an already established business wanting to generate more sales, improve their business strategies and upscale their mindset.

What you’ll need to take part

You'll need a laptop or tablet with a webcam and a free Zoom account.

Access to Excel

A genuine desire to stop talking and start doing! 

How it works

Kick-start sessions

Sunday 20th Nov - 1PM  + January 8th -7pm

You are envited to attend a live Zoom  'kick start' group session where you will meet other bakers taking the course to connect and begin to build that all important community that will take you through the next 12  months.

Course access

Access to the course opens on Sunday 20th Novemberand contents is drip fed over an 8 week period for you to work through at your own pace.

You can work through over those 8 weeks together or take your time over the 12 months if prefered.

Course content

Week 1 and 2 - Confidence and clarity 

Building your vision of your business, deciding on niche, competitor analysis etc 

Week 3 - Branding

How to design your brand for maximum appeal with minimum cost

Week 4 - Break

A week to review, get feedback and refine your decisions fo far.

Week 5 - Profitable Pricing

The art v the science of pricing including automatic spreadsheets to remove the stress

Week 6 - Marketing 1  

Sales funnels explained + traditional marketing methods inc markets and events, print etc

Week 7 - Marketing 2 

Digital marketing inc social media, search engines, websites etc

Week 8 - Business systems

Simple systems to implement  for growth with less stress including referrals, work-flow etc


Bakers Tool Kit (Containing spreadsheets and photocopiable material)

  • Order form templates
  • Profitable pricing calculator
  • Compliance record system
  • Social media planners
  • Marketing strategies templates
  • Order tracking system

12 months access to The Sugar Lounge Business Club: Brand new monthly online business bakers' community

1st Tuesday of the month: Accountability club - Set those goals together for maximum motivations and progress

2nd Tuesday of the month: The Sugar Lounge Bakers' networking - 

3rd Tuesday of the month:  Develop your skills - Online class to learn new skills in buttercream, cookies, fondant and more

4th Tuesday of the month:  Monthly Business Masterclass - Enjoy an extra training session on a range of business areas 

And so, so , SO much more! 

So, if you would like to supercharge your motivation and get the clarity and business skills to push your business to the next level, let's get you and your business ready for some sweet success together


Bell x

The Sugarcraft Contessa

This event has a group. You’re welcome to join the group once you register for the event.


  • Baking for Business

    Baking for Business - 8 week course with 12 month support

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